Crisis Communications

Navigating Stormy Waters: The Importance of Crisis Management PR with South Shore PR

Crisis Communications, Public Relations, Reputation / By

In today’s hyper-connected world, an organization or business’s reputation can be its most valuable asset. But what happens when that reputation is under threat? This is where Crisis Management PR comes into play and is the next area of PR that we are going to highlight in our series of PR specialties. In this blog …

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What is Public Relations and What does South Shore PR Do?

Crisis Communications, Press Release, Public Relations, Reputation / By

I find that this is the most common question I am asked daily, what is PR and how is it different from marketing? Public Relations, or PR for short, is all about carefully managing how a company communicates to different groups of people known as stakeholders. PR professionals ensure everyone sees your company or organization …

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What to do When Bad Reviews Happen to Good Business: How to Master your Online Reputation

Crisis Communications, Marketing, Online Reviews, Public Relations, Reputation / By

Last week we shared a series of articles on the importance of online reviews for your business or organization. We also looked at a few practical steps that most businesses and organizations can follow to turn those reviews into increased revenue. Continuing on our topic of online reviews, we want to look at what happens …

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PR Hot Take: The PR Business Solutions AI Can’t Provide

Crisis Communications, Marketing, PR Hot Take, Public Relations, Reputation, Thought Leadership / By

Automated intelligence, or A.I., is a hot topic at the moment, and for good reason, it is revolutionizing the job landscape and our global economy. Right now, a shift is happening in the job market, where this innovation is replacing skilled professionals because some believe this technology solves many issues in today’s workforce. While this …

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