Media Relations

Why Does an Organization Hire a PR Firm

If you’re not familiar with South Shore PR, chances are you’ve googled why companies hire a PR firm and stumbled upon this blog post. This is a relatively common question followed by how is a PR firm is different from a marketing company, and what should I look for in hiring a PR firm. Today, …

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PR Hot Take: Where There is Smoke, There is Fire

Recently, an organization I follow announced made a significant announcement about the staff that would significantly impact their daily operations. I will not be naming the organization or giving any identifiable details in this post. While this announcement may have been in the works for months, the news distributed to the public seemed abrupt and …

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What are the Different Types of PR and How Are They Different?

As the premier PR firm in Northwest Indiana, South Shore PR takes pride in being the torchbearer of effective public relations, mastering the art and science that influences opinions, fosters goodwill, builds relationships, and elevates organizations to new heights. Today we want to share some of the different disciplines of public relations and what they …

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South Shore PR in Partnership with The Duneland Chamber Offers Members Incredible Opportunity for PR Bootcamp Class Series in March.

Public relations are not nice to have item for your organizations, it’s a necessary and strategic asset that can propel your organization to reach new customers and achieve your business goals. As businesses strive to make their mark in a crowded marketplace, the importance of a well-crafted Public Relations (PR) strategy cannot be overstated. When …

South Shore PR in Partnership with The Duneland Chamber Offers Members Incredible Opportunity for PR Bootcamp Class Series in March. Read More »