Email newsletters are an essential tool for any business or organization looking to establish a strong online presence and build lasting relationships with its audience. They are your most important marketing channel because you control whether or not you reach your customers (and they can choose to ignore you or not). Previously, we’ve talked about …
Chances are likely that you’ve been on social media at some point today. As you opened your social media channels, chances are also likely that you were bombarded with advertising messages at every turn. With the endless stream of advertising, influence, and brand engagement, building brand trust and credibility has never been more vital. So, …
Last week, we shared on the South Shore PR blog that we explored why email marketing is now the most important marketing channel your organization can leverage. This week, we want to dive into how to start your own email newsletter. Email marketing is a powerful tool for reaching out to your audience and keeping …
Email Marketing 101: How to Send an Email Newsletter Read More »
Email newsletters are powerful tools for any business. They allow you to connect with your customers, build relationships, and keep them informed about your products and services. In this day and age, they are the single most important marketing channel for your business, large or small, mostly because you have complete control of the entire …
Email Marketing 101: Why You Need an Email Newsletter Read More »
TL:DR: A media kit essentially tells advertisers and potential partners how they can work with you and what you can offer them. It does not usually include pricing (that’s a separate rate card, a topic for a future post). A media kit is essentially a collection of promotional materials that provide information about an individual …
