Media relations is an essential tool in public relations, but can easily be misunderstood. Many organizations assume it’s as simple as sending a press release or hoping the local news station will show up at your upcoming event. In reality, media relations is an ongoing strategic process. Before we clear up a few common misconceptions,
Most of us are pretty familiar with Artificial Intelligence, whether we realize it or not. It is in our everyday lives, from search engines and streaming platforms to tools we use at work and at home. More organizations are adopting AI, and without a clear understanding of the potential risks, you can easily run into
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