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So many social media platforms, and so little time, different audiences for each and video, where is one to start? It is easy to see why social media can be overwhelming for someone who may not be familiar with the possibilities social media provides for organizations both big and small. For others, who are social

This past year, I sat on a national roundtable discussing using artificial intelligence in communications practice with fellow public relations professionals through the Public Relations Society of America. The discussion focused on the pros and cons of PR professionals embracing this exciting new technology. While I personally believe that the communications professionals who master the