Speaking Directly to Your Customers Has Never Been Easier
Key Social Media stats from Hootsuite’s 2020 Social Media Statistics that Matter Report shows that social media is here to stay.
- 97% of digital consumers have used social media in the past month
- 90% of Americans between 18-29 use social media
- *99% of users in 2019 accessed social media on mobile
Relatively inexpensive, easy enough to do, social media can seem like the simplest way to reach your customers. In many ways this is true, that social media can be easy, and inexpensive. Yet, anyone who has built and managed a social media following will tell you, that things may seem simple at first, but in time social media can be time-consuming and expensive.
All of that being said, social media when done correctly chan propel your brand and reach your current customers on a daily basis. Social media also has the ability to reach your ideal customer too. There are so many choices when it comes to social media platforms, that it can be difficult to know where to focus your efforts. It is important to know who you want to market to in order to choose the right platform for your business. Not all platforms are built the same, and the target demographic for each changes with the platform.
The data shows us that people are using social media to connect, communicate and be entertained. We also know from the report that the number of mobile users accessing social media has surpassed desktop use. These key takeaways may seem insignificant but when we think back to what we are trying to accomplish with social media marketing, and who we are trying to reach, these key points are significant.
Trends in social media have also shown that customers and fans are hungry for authentic content from you and your business. In most cases, customers have choice where and how they spend their money. When you marketing on social media, you are trying to entice them to spend their money with your business. Give your social media accounts a personality that reflects your business. This may seem simple but it often takes a nuanced hand to do this successfully. I know this first-hand as I have seen large businesses fall short of their won expectations for this, and small businesses thrive at this.
Know where your customers are, what sets your business apart, and what you want to say to begin your business’ social media journey. If you’d like tips, advice, or a full social media content plan, contact The Marketing Department today, and let us help you reach your goal.