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Utilizing memes and the latest trends can be a powerful marketing tool for your brand; however, using the wrong one can be a PR disaster. Every brand wants to be relatable, trendy, and relevant, but misusing a trend can make your brand look inauthentic and disingenuous at best and be a PR disaster at worst.

Relying on social media to be your only online presence can be a disaster waiting to happen. While social media platforms like Facebook, Instagram, LinkedIn, and TikTok are powerful tools for engagement and brand awareness, relying on them as your complete web strategy is like building your house on rented land. You’re not in control