Brand reputation is one of the most important assets to any organization. Reputation influences how people choose to purchase from a business, donate to a nonprofit, or recommend an organization to others. A strong reputation attracts customers, clients, donors, and even employees. A negative reputation can create a crisis and make or break your organization.
You may have heard these terms before, but what do they mean, and how are they used? Paid, earned, owned, and shared media are commonly known as the PESO model. The PESO model is a strategic framework that integrates each channel into one marketing and communications strategy. This system was created by Gini Dietrich, founder
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