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The Pitfalls of Relying on AI for PR: A Cautionary Tale

This past year, I sat on a national roundtable discussing using artificial intelligence in communications practice with fellow public relations professionals through the Public Relations Society of America. The discussion focused on the pros and cons of PR professionals embracing this exciting new technology. While I personally believe that the communications professionals who master the …

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Small Business Saturday 2023 Sale!

Elevate Your Business with South Shore PR Agency’s Small Business Saturday Sale Greetings, Northwest Indiana entrepreneurs! South Shore PR is thrilled to announce our exclusive Small Business Saturday Sale, designed to empower and elevate your small businesses right here in our vibrant community. At South Shore PR, we understand the heart and soul of Northwest …

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What is Public Relations and What does South Shore PR Do?

I find that this is the most common question I am asked daily, what is PR and how is it different from marketing? Public Relations, or PR for short, is all about carefully managing how a company communicates to different groups of people known as stakeholders. PR professionals ensure everyone sees your company or organization …

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