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The Art of Gathering Great Business Reviews: Why They Matter and How to Get Them

If your business provides goods or services for purchase, your online reviews are a critical factor in shaping consumer perceptions and driving your business’ success. Positive reviews will build trust, enhance credibility, and attract new customers, while negative reviews can destroy a business quickly. In today’s blog post, we will explore the importance of gathering …

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PR Hot Take: The PR Business Solutions AI Can’t Provide

Automated intelligence, or A.I., is a hot topic at the moment, and for good reason, it is revolutionizing the job landscape and our global economy. Right now, a shift is happening in the job market, where this innovation is replacing skilled professionals because some believe this technology solves many issues in today’s workforce. While this …

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Beyond News Placement: Unleashing the Power of PR

When you ask most people what PR is the most common answer will be, PR is all about securing media coverage. While this aspect of PR is undoubtedly essential, it is crucial to recognize that PR is much more than great news placement. news. In today’s challenging business landscape, PR encompasses a range of strategic …

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South Shore PR Officially Opens for Business in Northwest Indiana!

Life is full of beginnings. Yesterday was one of those days, a new beginning. I officially launched my own business, South Shore Public Relations. I’ve done freelance work here and there for years, but never in any sort of official capacity. I knew in my gut one day I’d own my own business; this has …

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How to Start a Business Newsletter: A Comprehensive Guide

A well-crafted newsletter allows you to share valuable content, provide updates, and promote your products or services directly to your subscribers. For most starting a newsletter, there is little to no cost to begin sending a newsletter to your customers in a regular cadence. In this blog post, we will guide you through the steps …

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