Email Marketing 101: Choosing an Email Provider

Email newsletters are an essential tool for any business or organization looking to establish a strong online presence and build lasting relationships with its audience. They are your most important marketing channel because you control whether or not you reach your customers (and they can choose to ignore you or not). Previously, we’ve talked about why you should be sending emails to your customers (Read here) and how to send an email (Read Here). Today, we’re going to help you pick an email service provider.

Sending regular emails to your customers requires quality software and services to back it up to make sure your emails don’t end up in SPAM folders or blacklisted. Choosing the right email provider will ensure the most important metric for email marketing – deliverability. If your customers are not receiving your emails, you’re not reaching them. All of the services we recommend in this post will have good deliverability. We do not have any partnerships or incentive agreements with any of the providers below.

One thing you should never, ever try is to send mass emails from your inbox or roll your own newsletters to thousands of people. That’ll be your first stop in SPAM Town, and it’ll be very hard to recover.

With so many email newsletter providers available in the market, it can be overwhelming to choose the one that best suits your needs and budget. In this blog post, we’ll explore some of the most popular email-sending services available and help you make an informed decision on which provider to choose for your email marketing needs.

1. Mailchimp

Mailchimp is probably the most popular and well-known email service provider. They offer a comprehensive suite of features, including customizable email templates, subscriber management tools, and automation capabilities. It is user-friendly and easy to navigate, making it a popular choice for businesses of all sizes. One of the best things about Mailchimp is that it offers a free plan that allows users to send emails to up to 2,000 subscribers, making it a great option for those just starting out or on a tight budget. With its array of features and affordable pricing, Mailchimp is definitely worth considering for your email marketing needs. However, once you get more than 2,000 subscribers, you will have to start paying,

2. Constant Contact

Constant Contact is another well-known email service provider that offers a variety of features to help businesses manage their email marketing campaigns. Some of the key features include email templates, list management tools, and social media integration. One of the great things about Constant Contact is that it offers a free trial, which allows businesses to test out the platform before committing to a subscription. Additionally, Constant Contact offers a 60-day money-back guarantee, which gives businesses peace of mind knowing that they can cancel their subscription if they’re not satisfied with the service. Overall, Constant Contact is a great option for businesses looking to streamline their email marketing efforts.

3. Aweber

Aweber is known for being reliable and user-friendly. It offers a variety of features, including email templates, subscriber management, and automation. These features make it easy for small businesses to create and send professional-looking emails to their subscribers. One of the best things about Aweber is that it offers a 30-day free trial, which gives businesses the opportunity to try out the service before committing to a subscription. This is a great way to get a feel for the platform and see if it meets your needs.

4. Sendinblue

Sendinblue is an all-in-one marketing platform that can help businesses of all sizes with their marketing needs. It offers a wide range of features, including email marketing, SMS marketing, and chat tools, all of which can be used to create effective and engaging marketing campaigns. One of the best things about Sendinblue is that it offers a free plan that allows users to send up to 300 emails per day, which is perfect for small businesses or those just starting out. For larger businesses, there are also paid plans available that offer more advanced features and higher email-sending limits. Regardless of the plan you choose, Sendinblue is a great option for businesses that need a multi-channel marketing approach and want to engage with their customers across multiple platforms.

5. Mailerlite

Mailerlite is another email service provider that offers a user-friendly interface, email templates, and automation features. It is a great option for small businesses and bloggers due to its affordability and ease of use. It offers a free plan for up to 1,000 subscribers and allows you to send up to 12,000 emails per month. Mailerlite also offers a range of features, such as segmentation, landing pages, and pop-up forms, that can help you grow your email list and engage with your subscribers. 

South Shore PR recommends either Mailchimp or Mailerlite. We work most commonly with both of these preferred platforms for our clients. However, we have experience with many different platforms, including niche nonprofit platforms such as Network For Good. We are well-versed in email platforms here at South Shore PR. Whichever email platform you choose, make sure it works for your organization, is easy to use, and, most importantly, you understand how to get great results.