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Navigating Facebook 101: How to Get Your Organization Started

Facebook might seem like it’s no longer relevant when it comes to social media for business and while it is true not all social media platforms are right for every business, Facebook can be a powerful tool in any organization’s social media tool kit. Today we want to give an overview of Facebook for business. …

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The Pitfalls of Relying on AI for PR: A Cautionary Tale

This past year, I sat on a national roundtable discussing using artificial intelligence in communications practice with fellow public relations professionals through the Public Relations Society of America. The discussion focused on the pros and cons of PR professionals embracing this exciting new technology. While I personally believe that the communications professionals who master the …

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Elevate Your Team in 2024: The Power of Professional Development for Staff Retention

As we approach the dawn of a new year, businesses are gearing up for fresh challenges and opportunities. Regardless of the size of the business or industry, one key aspect that is at the forefront for most organizations is employee recruitment and retention. In the LinkedIn Learning 2020 Workplace Learning Report, it was observed that …

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Small Business Saturday 2023 Sale!

Elevate Your Business with South Shore PR Agency’s Small Business Saturday Sale Greetings, Northwest Indiana entrepreneurs! South Shore PR is thrilled to announce our exclusive Small Business Saturday Sale, designed to empower and elevate your small businesses right here in our vibrant community. At South Shore PR, we understand the heart and soul of Northwest …

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