You may have heard these terms before, but what do they mean, and how are they used? Paid, earned, owned, and shared media are commonly known as the PESO model. The PESO model is a strategic framework that integrates each channel into one marketing and communications strategy. This system was created by Gini Dietrich, founder
Media relations is an essential tool in public relations, but can easily be misunderstood. Many organizations assume it’s as simple as sending a press release or hoping the local news station will show up at your upcoming event. In reality, media relations is an ongoing strategic process. Before we clear up a few common misconceptions,
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