Public Relations

PR Hot Take: The PR Business Solutions AI Can’t Provide

Automated intelligence, or A.I., is a hot topic at the moment, and for good reason, it is revolutionizing the job landscape and our global economy. Right now, a shift is happening in the job market, where this innovation is replacing skilled professionals because some believe this technology solves many issues in today’s workforce. While this …

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Beyond News Placement: Unleashing the Power of PR

When you ask most people what PR is the most common answer will be, PR is all about securing media coverage. While this aspect of PR is undoubtedly essential, it is crucial to recognize that PR is much more than great news placement. news. In today’s challenging business landscape, PR encompasses a range of strategic …

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South Shore PR Officially Opens for Business in Northwest Indiana!

Life is full of beginnings. Yesterday was one of those days, a new beginning. I officially launched my own business, South Shore Public Relations. I’ve done freelance work here and there for years, but never in any sort of official capacity. I knew in my gut one day I’d own my own business; this has …

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The Power of PR: Solving Common Business Challenges

Maintaining a positive reputation, attracting customers, and standing out from the competition are all benefits of investing in quality PR for your business. Public relations (PR) is a strategic discipline that provides a solution to achieving these goals head-on, while solving a wide range of additional business problems. In this blog post, we will explore …

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What is Thought Leadership and Why It is a Big Deal for Your Business

Establishing a strong brand identity and standing out from the crowd is more important than ever in today’s challenging business climate. One effective strategy that has consistently provides positive returns is thought leadership. Thought leadership is a key tactic for businesses to position themselves as industry experts, trusted advisors, and innovators in their respective fields. …

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