Thought Leadership

The Crucial Link Between PR and Authentic Storytelling For Small Businesses & Nonprofit Organizations

Chances are likely that you’ve been on social media at some point today. As you opened your social media channels, chances are also likely that you were bombarded with advertising messages at every turn. With the endless stream of advertising, influence, and brand engagement, building brand trust and credibility has never been more vital. So, …

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Announcing South Shore PR Bootcamp in Partnership with The Michigan City Chamber of Commerce

South Shore PR is bringing its wildly popular South Shore PR Bootcamp to the Michigan City Chamber community in the month of May. This course is designed to give businesses and nonprofit organizations the basic tools needed to jump-start their organization’s PR efforts at little to no cost. This course, which meets each Thursday morning …

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PR Demystified Examining the Commonalities and Distinctions in PR Campaigns for Businesses and Nonprofits

What do Fortune 500 Companies and the smallest nonprofits have in common? They both focus all their efforts on serving their key stakeholders, whether clients or customers; the goal is the same. For-profit businesses and nonprofit organizations may seem worlds apart in their goals, yet they share fundamental similarities in building trust and credibility. Today, …

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What are the Different Types of PR and How Are They Different?

As the premier PR firm in Northwest Indiana, South Shore PR takes pride in being the torchbearer of effective public relations, mastering the art and science that influences opinions, fosters goodwill, builds relationships, and elevates organizations to new heights. Today we want to share some of the different disciplines of public relations and what they …

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South Shore PR President Jacqueline Thomas is Leading the Way in Northwest Indiana’s Business Landscape as a 2024 PNW Woman on the Rise Honoree

South Shore PR President Jacqueline Thomas is Leading the Way in Northwest Indiana’s Business Landscape as a 2024 PNW Woman on the Rise Honoree In Northwest Indiana’s business community, Jacqueline Thomas, President of South Shore PR, stands out as a beacon of leadership and innovation. Yesterday, Jacqueline was named among the distinguished honorees for the …

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