Jacqueline Thomas, Author at South Shore Public Relations

PRESS RELEASE: Northwest Indiana Business Leaders Convene to Celebrate Launch of South Shore Public Relations

PRESS RELEASE For Immediate Release

Northwest Indiana Business Leaders Convene to Celebrate Launch of South Shore Public Relations

South Shore Public Relations Cuts Ribbon with Duneland Chamber Marking the New Business’ Launch in Northwest Indiana.

LaPorte, Indiana – September 12, 2023 – Last night, South Shore Public Relations, a LaPorte based PR firm, hosted an unforgettable Business Launch Party and Ribbon Cutting at the beloved 219 Taproom in Chesterton, Indiana. The event was a resounding success, attracting a diverse array of Northwest Indiana’s business leaders and professionals eager to support this exciting new agency.

Guests were greeted with a warm and welcoming atmosphere as they entered the beautifully decorated 219 Taproom, a popular local venue known for its craft beers and inviting ambiance. The event provided an ideal setting for networking and fostering connections within the local business community.

South Shore PR’s President Jackie Thomas was present to welcome the esteemed guests and express her gratitude for the overwhelming support of the business community who gathered to launch the business. “We are thrilled to officially launch South Shore PR and to have such incredible support from our fellow business leaders in Northwest Indiana,” said Jackie Thomas, President of South Shore PR. “Our goal is to elevate the local business landscape by providing top-notch public relations services, and this event marks the official beginning of our journey.”

Throughout the evening, attendees enjoyed an array of delicious appetizers and craft beverages provided by the 219 Taproom, including an original cocktail named “The Spin,” in homage to South Shore PR’s Launch.

The highpoint of the evening was the ribbon cutting ceremony presented by the Duneland Chamber that marked the official opening of South Shore Public Relations. Duneland Chamber President, Maura Mundell said, “It’s been amazing watching you grow and see you nationally, world-wide working with companies. We want to thank you for coming back to the area and starting your company here.”

South Shore PR’s Business Launch Party was a testament to the vibrant and supportive business community in Northwest Indiana. It showcased the region’s commitment to growth and collaboration, highlighting the importance of strong public relations in achieving business success.

As South Shore PR embarks on this exciting journey, they express their deep appreciation to all the business leaders, professionals, and friends who joined them in celebrating this momentous milestone. They are excited about the opportunities that lie ahead and look forward to making a positive impact on businesses throughout Northwest Indiana.

For more information about South Shore PR and their services, please visit www.southshorepr.com.

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About South Shore PR: South Shore Public Relations is a leading, Northwest Indiana based communications firm dedicated to providing strategic public relations and reputation management services to clients across various industries. With an unwavering commitment to excellence, South Shore Public Relations helps organizations build, protect, and enhance their reputations through effective communication strategies.

What to do When Bad Reviews Happen to Good Business: How to Master your Online Reputation

Crisis Communications, Marketing, Online Reviews, Public Relations, Reputation / Jacqueline Thomas

Last week we shared a series of articles on the importance of online reviews for your business or organization. We also looked at a few practical steps that most businesses and organizations can follow to turn those reviews into increased revenue. Continuing on our topic of online reviews, we want to look at what happens when there is a negative review online for your business or organization. At South Shore Public Relations, we believe that every review, good or bad, presents an opportunity to learn, grow, and demonstrate your commitment to customer satisfaction. In this guide, we’ll walk you through the steps to properly handle negative online reviews and turn them into positive experiences for both your brand and your customers.

Stay Calm and Professional:

The most important tip when dealing with negative online reviews is to remain calm and professional. It can be tough, devastating and demotivating to see negative comments about your business or organization but it’s essential to respond with composure. Take a deep breath, resist the urge to react emotionally, and remember that your response is a reflection of your brand’s professionalism.

Listen and Understand:

Before crafting your response, take the time to fully understand the customer’s complaint. Read the review carefully, paying attention to specific details and concerns raised. This step is crucial as it demonstrates empathy and shows that you genuinely care about addressing the issue. Ask yourself if there is some validity in what was said. As unpleasant as this moment is, it can be an immense learning experience. Do your homework and ask yourself why the customer left so unhappy with your goods or services? Try your best to detach your own emotions from this process, it is difficult but it will make a significant difference in your response.

Respond Promptly:

Timely responses are critical in online reputation management. Acknowledge the review as soon as possible, ideally within 24 hours. A quick response shows that you’re attentive to customer feedback and are committed to resolving issues promptly. However, if you need time to fully understand what went wrong, do not feel rushed to offer a response. Also it is okay, if you need to calm and organize your thoughts before responding. While 24 hours is ideal to respond, take the time you need to ensure your tone and message meets the needs of the situation.

Apologize and Take Responsibility:

A simple, heartfelt apology can go a long way in diffusing a tense situation. Taking responsibility for the customer’s negative experience, even if it wasn’t entirely your fault, shows accountability and a willingness to make amends. At the end of the day, this customer felt that they were wronged in someway by your business or services.

Offer a Solution:

After apologizing, offer a practical solution to address the problem. Ask the customer how you can make things right or offer to resolve the issue in a way that aligns with your brand’s policies and values. This demonstrates your commitment to customer satisfaction and can turn a negative experience into a positive one.

Monitor and Learn:

Online reputation management is an ongoing process. Continuously monitor reviews on various platforms and learn from both positive and negative feedback. Use the insights gained to improve your products, services, or personal brand.

Seek Professional Help:

If managing your online reputation becomes overwhelming, consider seeking the assistance of a professional reputation management firm like South Shore Public Relations. We are experts in this field can help develop strategies to mitigate negative reviews and enhance your online image.

In conclusion, negative online reviews are a reality of the digital landscape, but they can be turned into opportunities for growth and improvement. By staying calm, professional, and proactive in addressing customer concerns, you can effectively manage your online reputation and showcase your commitment to customer satisfaction. Remember, it’s not about avoiding negative reviews but about how you handle them, and what you learn from them that truly matters.

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